Be hard on values.
Organisations should not be soft on values in times when things are good.
In times when things go good, organisations tend to be ‘to human’. Employees who are doing an ok job, but not in line with the values are easily tolerated. Just because: they can afford.
The thing is however, that when things become more heavy, and the organisation needs to perform high to survive, you see that you are not getting there with those ‘tolerated’ people. The problem now is however, that just because things are hectic, you cannot afford missing anybody now.
So always make sure you have people that are performing well and in line with your values, you’ll need the best when things are going to get rough.