Whatever we are used to.
Freedom of choice is overrated. I experienced myself today when taking a cooking pot…
Since my girlfriend and I moved in together, we have a lot of stuff more than double, including al kitchen and cooking stuff. Even with all ‘her’ pots right on top, I just took ‘mine’ that was as big and as good (and even less shiny) as ‘hers’. Without thinking about it. Without judging.
So, what did we learn?
- Marketeers should not overrate the cognitive process in a low-involvement market. People just buy something and make up a reason after because they are socially obliged to do so.
- Change is not easy. Do not only work on the obvious ‘objections’, but also have a look at the spontaneous ‘old’ behavior that the people do without thing about it as rebellious…
Have a challenging 2011!