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Inspire!

Every transformation starts with inspiration. JOINED! helps you to get kickstarted. We provide keynote & inspiration sessions on the future of business (remember: the future is today)!

Create!

Got that inspiration and eager to create something tangible? We help your teams to move beyond the Powerpoint and into the real world. We use various techniques according to your needs.

Do!

Get the vibes, but not the skills? We help your team by doing. We do the work and work next to them so they learn…

Recent Works

Latest Blog

Let’s get rid of track changes!

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Some of you might still remember Clippy, also known as the most annoying office assistant (https://en.wikipedia.org/wiki/Office_Assistant). Clippy died with a new version of MS Office. Time for a new ‘less is more’ in office software: Let’s get rid of ‘Track changes’. Let’s be honest, track changes is about the past. Literary: it shows the past, it

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A year full of Ikigai!

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You know where the magic happens? Somewhere out of your comfort zone. The real question off course is: what is the magic for you? That is where Ikigai comes into play. Ikigai (生き甲斐) is a Japanese concept that I wish you all to live in 2016 (including myself ;-)).   It is about finding the

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Customer Experience in healthcare.

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General practitioners (at least the ‘huisartsen’ in Belgium) do business like they did 60 years ago. In fact, they don’t do business at all. The just do ‘diagnostics’. The thing is, when you feel ill, you don’t need to be diagnosed. You want to get better. And even more: the journey to become better should

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Storytelling is the only telling.

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There is no more telling: … how things were 10 years ago. Because nobody cares, for the simple reason things don’t work that way any more. … telling how to do a job. Because there is an infinite number of ways to get something done these days. … how the threat your customers. Because the

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Everything is a product (towards a goal).

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Elon Musk (Tesla, Space X,…) is building a Gigafactory to build batteries. What stroke me is how he defined the building itself in his speech when he launched the Tesla Powerwall, a solution for home owners to disconnect from the electricity grid. Elon said they were building the factory as a product. This is where

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Extreme customer experience: there is no alternative.

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Extreme customer experience: there is no alternative. Whether you are an industrial player, a service provider, in the commodity business, a high-tech start-up or an independent contractor, there is only one sustainable approach towards growth. With the quick product development of today & the stream of quick and easy copycats that work at a much

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Extreme Customer Experience

Today’s value generation can only come from experiences. People don’t buy a record, they buy the feeling listening to it, sharing it with friends & talk about it. The don’t buy electricity, they buy a warm home for their kids,… We love to inspire you with some real life examples and a how to make

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Creating your organisation around the customers you have or the ones you want?

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Why is it that most processes in companies are build to what I would call: ’mitigate the negative behaviour of bad customers’?? Let me explain this one. You all know these scenario’s: Before somebody can become a customer, she has to pass a complicated credit scoring system. This system is build not to help identify

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Making a complex world complicated?

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Reading ‘Reinventing organizations’, I stumbled upon a remark by Jean-François Zobrist (FAVI) between the difference between Complicated systems and Complex systems. Although the difference is quite straightforward when you think about it, we often tend to mix them up with a huge impact on business. Let me use the metaphor used by Zobrist to explain the

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To break the rules, you must first master them.

The headline of a campaign by Audemars Piguet, a luxury watchmaking took my attention. It struck me as a truth. But then again: In a world of disruptive change: is it really true? The question is: Do you need the know your existing business to be able to change it? To actually change it: Yes! You cannot

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An economical system to kickstart purposeful innovation.

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There are many kinds of innovation: You have large companies that successfully innovate by creating new products that actually bring value to customers and you have success stories of entrepreneurs building the ‘next big thing’ starting only from a good idea and a lot of stamina. But the number of innovation stories could be much

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Data is overrated in strategy & underused in value creation.

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Odds are that you invest a lot of time & people (or money on strategy consultants) to dig into historical datasets, in order to craft a great strategy. Nothing wrong with defining where to put your money & effort in the coming years based on objective figures you say? No it’s not. But what happens

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Digital Tools for the rest of us.

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Digital tools are there to make our work life more easy, more efficient, more enjoyable. But a lot of them are very complicated, and there are a loooot of them, so they become more of a distraction. I’m a big fan of those new ways of working and like to experiment with them. Sadly, a

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2015 Work resolutions

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Yes, that time of year, so let’s look forward! Share more Yes, that is primarily with you out there! Colleagues, blog readers, friends. Not because sharing is caring, but because sharing is a gift (of which the value is being defined by the receiver and not the one that gives it btw), so I’ll refrain

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Project sheets – The elevator speech for your projects.

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I had to explain a bunch of small project streams from a company wide program to stakeholders. As those stakeholders all have their own specific focus, they tend to have a short attention span when it comes to the elements that are not really linked to their business. It’s however key to get their commitment on the program

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Visual read – Zag: The Number One Strategy of High-Performance Brands

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Just a quick fix on the learnings of Marty Neumeier’s “ZAG – The number one strategy of high-performing brands”.

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7 habits of highly effective people: 7 learnings in 1 visual.

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I am a firm believer of getting inspiration from books. They have a lot of advantages compared to other forms of learning: They are cheap – For the price of one class-room or in-house training, you can buy books for the rest of your professional career. You can easily pass them on (And share your

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Minimum Awesome Product

Minimum Awesome Product Creating a new product or service can take years. More and more companies however move away from the “don’t launch it until it’s completely finished, retested and out of date” approach. They go for a Minimum Viable Product (MVP) approach where a working but ‘not ready for mass production’ product is launched

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Challenges for enterprises on the Belgian Energy Market

The Belgian electricity market is in constant evolution. As both society and government move towards more renewables in the energy mix, new challenges are bound to arise. The physical nature of the majority of renewable energy sources (wind, solar, hydro,…) implies they are not as controllable as other sources of energy. When there is no

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Habits of successful artists – Spark 10:  Lead a tribe

Leading means taking risk, standing out from the crowd, do something for the first time, ship it and convince others to follow you. It takes a great deal of courage, a great idea and a risky execution. Courage: doing something new is by definition an uncertain business: No benchmarks, no best practices telling you what

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Habits of successful artists – Spark 9 : Connect others

Connecting others… it’s what networking should be. It’s not about connecting yourself directly. It’s about building up trust, credibility or any other form of social currency by giving others the gift of your network. It can take any form: Plain old sharing a business card you received from that great designer just when you’re colleague

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Habits of successful people – Spark 8 :  Write Daily

Ah, the art of writing! This should be an easy one to talk about, no? Well not for me, because writing is one thing, but doing it daily is another one. Actually, I am already glad when I get to Write Weekly (Note to self: one added value of writing: it visualizes things: Let’s call

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Habbits of succesful people – Spark 7: Teach others.

The first thing I learned from my very first manager ever (thanks Mark for that!) was to make sure you are never the only person that can do the job. It felt so contradictory to everything I expected (especially if that first job is in a high tier technology consultancy firm). I thought that being the

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Habits of successful artists – Spark 6: Make predictions.

It’s the time of the year for it: New Year’s resolutions. But making predictions is not about what you are about to do (or not to do, for what that matters). Great leaders have the guts to stand out and describe how not only their future, but also that of their company, their industry, and

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Habits of successful artists – Spark 5 — See the world as it is

Seeing the world as it is… it seems simple, but what is the world? Being able to see what really works, what does not work (and probably even more important: what will work in the future) is a key competency of a marketeer, an entrepreneur, a CEO,… With great power comes — as always — great responsibility: Some points

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Habits of successful artists – Spark 4: Fail often.

Failure Lack of success. The neglect or omission of expected or required action. The action or state of not functioning. Failure is apparently no longer an option. People and organisations are becoming more afraid to fail than of not to act. Indulge me in making a case for some kind of failing… First: people as

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Habits of successful artists: Spark 3 — Speak in Public.

(Part of a series based on inspiration from Seth Godin’s ‘The Icarus Deception’). Speaking in public. Most of us don’t like it be default. You are out in the open, vulnerable and very open to criticism. However, you should do it for multiple reasons. It helps you in making your idea grow. You might be the

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Habits of successful artists: Spark 2 — Say thank you in writing.

(Part of a series based on inspiration from Seth Godin’s ‘The Icarus Deception’). The art of saying thank you is probably both the most cheap and underestimated gifts (in both professional as personal environments). Saying thank you shows: you took the time to truly look at the outcome (which meant both the end result was good

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Habits of successful artists: Spark 1 — Learn to sell what you have made.

Reading the book ‘The Icarus deception’ from Seth Godin, I came upon this list: “The habits of successful artists” Learn to sell what you have made. Say thank you in writing. Speak in public. Fail often. See the world as it is. Make predictions. Teach others. Write daily. Connect others. Lead a tribe. It stroke me

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The end of CRM, the start of MRM

In BtB, it’s about Market Relationschip Management Customer Relationschip Management systems, programs & processes are the cornerstone of every modern company. Without them, it’s impossible to assure a good customer relationschip (especially in large companies, where everybody takes one part of the customer interaction): When your support people take up the phone, they want to

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Internal communication is not a business unit.

Typically, it goes like this: In small companies, internal communication is done by the owner of the company. It’s not in her job description (owner’s don’t tend to have a formal job description in the first place), she just feels the need to communicate to her company. All of a sudden, in larger companies, it

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The end of bad experiences?

City hopping in a Foursquare world. NYC must be the place where you can use Foursquare-like tools the most easy. Maybe it’s because I’m only an outsider visiting the City that never sleeps, but the amount of coffee bars, places to enjoy an early afternoon cocktail or discover new tastes is enormous. When I was

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Getting trough the silos (process evolution). A new C-level position?

When you start as an entrepreneur, life is hard, but straightforward when it comes to getting things done: you and you alone are responsible. If the product needs a new price, you do it. It you need to update the packaging, you do it. It’s always you. If things go wrong, you are responsible. If

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Agile for business

Working within and with a marketing team typically means working with always changing stakeholders (every project is different), a lot of young and eager people, a lot of overloaded decision makers, continuously changing market demands,… All the things that make business life lively. You have to love it, but this also means that quite some

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Why a cover letter is just waisted time (aka: The BS of a cover letter)

The official version goes that a cover letter shows your motivation and your hunger to get the job. If you do not take the time to write a cover letter, you don’t really want the job no?? A more down to earth version goes that it helps the junior HR staff to preselect the short

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Helping people to reach their goal.

There is a lot to tell about leadership, coaching, tutoring,… and how important it is in getting more efficient, more innovative, more customer centric,… as a team or company. Off course, you should help people when their success helps you to have a success (typically always the case for your team members). However, what most

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Harder, Better, Faster, Stronger.

Harder, Better, Faster, Stronger. Off course, you always want to be AND harder AND better AND faster AND stronger (AND more AND less costly AND more innovative…) The real question is: if you are forced to choose, what do you do? Do you want to go towards more customers or do you want to be

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Be hard on values.

Organisations should not be soft on values in times when things are good. In times when things go good, organisations tend to be ‘to human’. Employees who are doing an ok job, but not in line with the values are easily tolerated. Just because: they can afford. The thing is however, that when things become

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Focus and organisation setup.

Getting focus in a world full of distractions (personally, I would call them more positively more inspirational inputs ;-)) can get you in some kind of idea paralysis. When you get to much inputs, idea’s, projects, opportunities,… the risk is imminent to overload your system and stop actually realising things. There is a reason why in typical team profiles, there is

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Pop-up consulting

… or make it or make it Pop-up creation. Getting the time to focus on the important (but maybe less urgent) things is not that easy. By borrowing the pop-up concept (be it from stores to agencies), there might be a solution to all your important needs. Image that a small team of external people comes

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Can we?

Can we… Yes you can! When people in your team ask you: “Can we…” … launch this product … use this colour instead of that one … postpone this project … launch this new project … send out this customer communication. The answer should be: off course you can, if you think it is the

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Competition as part of your value chain

On selling ‘your default product’… regardless of the situation and customer needs. True story: I work in a large office building that is shared by multiple companies. The owner of the building rents floors of the building including the services: Water, electricity, heat, working toilets, vending machines for food, coffee machines,… stuff like that. This

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The limits of strategy consulting

The limits of strategy consulting. Strategy consultants are a species of their own. They tend to come and go, but not always for the right reasons. The thing is, as with most things, you should use strategy consultants as a cure for some diseases, not for all. Basically, they are probably a good choice when

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The marginal cost of an extra customer.

The marginal cost of one extra customer if you can produce at a marginal cost of almost zero is… well… almost zero. So economical theory suggest you should go for that extra customer with all of your heart. Even without economics, people tend in a natural way to aim for an extra customer. But is

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Innovation is not a business unit, it is a mindset.

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A lot of companies set up a dedicated innovation department, expect the world of it and then… get disappointed by the results. The reason is simple: typically these departments are organised to work on business changing and money generation projects which tend to be… well large. To make it very clear: they should be there

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Challenging the status quo: ready to create value for your business.

New site up, taking things to next level with you. Feel free to have a look at the things we do, read and comment away at our blog. Interested in what value we can bring together with you? Give us a ring!

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The end of the waterfall model in Strategy.

The waterfall model is well know in IT and general project management. Basically it’s model where you first let all business people work on requirements. When these are all clear, you let some outside ‘designers’ translate this ‘business language’ in project or IT language, then you hire an army of programmers to build the stuff.

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Resolutions for 2013.

What will your priorities be for 2013? A new year, time for resolutions (or objectives if you prefer a more direct approach). Talking about resolutions is talking about priorities. It is about defining what will be important for you, your job, your team,… in the coming months. It can be about what you want to

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Opportunity Indigestion

Packard’s Law states: “A great company is more likely to die of indigestion from too much opportunity than starvation from too little“. In today’s 3.0 world, the ability for companies (as an institution or as a network of employees) to attract the ‘right’ people becomes crucial. Just hiring people based on job descriptions is becoming

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There is no such thing as a 90% happy customer.

Touring, a car assistance company is now doing a radio campaign to boost their membership level: “9 times out of 10 you are back on route within 30 minutes”. This strikes me as kind of an irrelevant shout. Especially in rather one off customer events (The number of car breakdowns in one’s live should be very limited)

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The strategy paradox.

Let’s say you have a strategic plan (and so do your competitors) for 5 years into the future: What is it worth? With an average CEO lifetime span of 2-3 years (according to this article), employee turnovers easily reaching 5-15% in some sectors, trendwatchers issuing new trend briefings more than there are changes in the

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Everybody wants to be the marketeer.

The glossyness of your product leaflets, the color of a button on your website, the typeface of your logo,… it seems that everybody (from sales over IT up until your CEO) has an ‘expert’ opinion on it. Let’s make it clear to all ‘marketeers’: When we say that ‘everybody is a marketeer’, we mean that

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The second worst mistake

The worst mistake a marketeer can make is to transpose his own beliefs to the rest of the market. Assuming that all your prospects and customers like the same things as you do, that they will react in the same way you do is a embarking on a safe trip to disappointment and failure. The second worst

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E=mc&#178

What gives you Energy? Or probably even better:  what gives you a true emotion? It is about your Market (what you do) , your Customers (who you do it for) and let those two Communicatie with on and other. E=mc². If you try to do everything, you don’t have a market, you have a garbage. If

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IT architecture of the future.

IT Architecture is grasping to keep up. Today, most major enterprises struggle with on of the following IT architectures: A custom developped core system in a program language no developper below the age of 50 speaks, with a mish-mash of different applications build on that core (from access db scripts written by somebody 10 years

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Private social networks.

In Belgium, the penetration rate of Twitter is very low compared to Facebook (eg. http://www.socialbakers.com/facebook-statistics/belgium). There can be many explanations as the why to, but I argue here that we Belgians are as a group rather introvert (or at least: less extravert than for example the Dutch), which makes that we are social, but more

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Doing the right thing

… is a matter of timing. If you are talking about innovation, the right time is before anyone else does it (be it in your peer group, your industry, your group of friends, …). If you are talking about creativity, the right time is just when people are ready for it, but did not yet

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Social Media: Start sharing intern first

There is a lot to say about Social Media in Marketing meetings, among CMO’s and even in the boardroom. But if everybody seems to be willing to ‘share’ with their customers, why is it so hard then to start sharing within your organization? It is amazing how little people do know about what their colleagues

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In-house Ombudsman

Large organization all have the same issue: sooner or later, they begin to build silo’s. Marketing vs. Sales, Sales vs. R&D, R&D vs. IT,… The problem is that when business units are created, they naturally evolve to… well… a separate unit with their own P&L, strategy, focus, internal politics and so on. This can costs

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Planning for the future

Planning is important. Some companies however take this to the max and suffer of analysis paralysis. No argument on the importance of planning when it is about thinking about how things can change in the future. If you fail to do this, you will always be a follower and sooner or later, a vivid and

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The paradox of a normal distribution.

Just some food for thought: If your company’s HR department implies a strict ‘normal distribution’ for appraisals (you know, where the most of the people perform ‘on par’, some above and below par and only some extremely good or bad), how are you as a manager supposed to invest in your team? Even if this

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Late 2011 gift: My free eBook on Internal Communication & Knowledge Management

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Curious? Read all about it at the knowledge management section.

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Information sharing is becoming a default setting.

Sharing information, from your personal status (J-Lo is Single) to your work-status (P-Diddy is working on a segment strategy for oversea business) is becoming a natural way for Generation Y and below. I received a new-years wish from LinkedIn telling me which of my connections changed jobs. Change is not only way of doing business,

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Whatever we are used to.

Freedom of choice is overrated. I experienced myself today when taking a cooking pot… Since my girlfriend and I moved in together, we have a lot of stuff more than double, including al kitchen and cooking stuff. Even with all ‘her’ pots right on top, I just took ‘mine’ that was as big and as

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Get your self some cloud motivation for 2011!

A new year ahead. The first Christmas shopping ideas come bouncing along, the good intentions start taking form. But what if you do not have any good intentions? What get’s you motivated? What idea makes you want to get up early, to bring out the best in that brainstorm, to ship this new product? Wouldn’t

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A new day, so a new theme…

As for external forces forcing you to do some work: Did an un-backuped update which messed up all layout. Instead of trying to fix it, took the opportunity to go for another theme that should be more readable. Using a setback to move forward sort of speak 🙂

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The lost art of sharing and saying thanks.

Just a little story of today: A colleague took the time to forward me an invitation to an event (old school: a crappy cut and paste from a webpage into a mail). I realized that this type of behavior is not common any more in many organizations. Contradictory, this behaving of sharing information, insights, ideas,…

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Follow up on your customers.

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Getting a new customer can come at a high cost. Making a customer active, loyal, a brand ambassador,… is what really counts. This can be so simple, but so many companies do not even try to communicate with their new customers, let alone start a dialog with them. Off course, you should target your new

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If your business is knowledge: do you value knowledge creation and sharing?

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If your business is about knowledge (reminder: knowledge is not information), how do you motivate people to create and share your most valuable asset? Let’s have a look at the typically ‘knowledge’ company: A strategic consultancy firm. Their main asset is the knowledge and experience that their consultants possess (of course along with the capacities

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Digital marketing: stop trying.

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The times when you should ‘do some tests’ with digital marketing are over. I would not be surprised if a lot of old-school marketing managers do think: ‘yeah-yeah, let those young people believe that it will work, we know better’. But now, also McKinsey is saying so: in an easy readable article, they guide you

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Change your management.

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Change management is a relevant field of expertise for every professional, be it as a self-employed entrepreneur or as a CEO of a large company. Whatever your personal field of knowledge, learning the basic of change is learning how to cope with people (as employee, as co-worker, as customer,…). Luc Galoppin put together this e-book

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Team work

Teams today should be fast paced (even if they are not on the same location), your team members get an e-mail overload, you need to keep track of the overall progress. With old tools and way of working, you are bound to have no time left to actually get the job done. New tools and

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Business casing & piloting.

Resources are becoming more scarce every day. The art of business casing helps you in convincing yourself and your boss that you will invest in the right things. At JOINED!, we see business casing as a first step in a 2-step process. We are truly convinced that a business case is a gatekeeper, and should

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Marketing/Strategic Plan

Helping you in doing the right things is about planning. At JOINED!, we don’t believe in 3 years plan’s. They are for accountants and people who believe the world does not change. With markets, employees,… changing continuously and new and innovative solutions every day, planning is more effective on the medium term (6-12 months). But

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Leverage team knowledge

There is a lot of knowledge in your sales team. The issue most of the time is that it is in the individual heads of the sales persons. With social tools, the right mindset and good community management, you can unlock the real value of this information. Challenge: Find a way to share the information

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Mental note for the new year

Never use your own customer behavior to predict market reactions… but be sure to check your marketing strategy with yourself. Listen to the advice of other people, but make sure you have an idea yourself. Limit asking “why?”, ask more “how?”. Always keep exploring new ways of communication, because your customers will do as well.

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A new year, A new agenda/planner/diary, A new design!

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After using all kinds of offline and online tools to keep my life (both professional and personal) a little bit less chaotic, I decided it was time to make up my own agenda layout. Apart from the urge to create something random, the non-fit between the existing agenda-solutions and my specific needs pushed me into

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Choice

People like choice. Or at least, they like the illusion of choice. They like choice not because it makes them happy. As a matter of fact, choice does not only make people unhappy, it is also highly ineffective. Choices involves choosing. And choosing takes time. Time to learn to know the contents of the different

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Targetted communication.

Just a reminder: Targeted communication should be about giving a message that is relevant to every person you communicate with. This does NOT mean that you have to adapt your message to whatever the receiver wants. Only do this when you are still telling the truth. Do not tell a story about your great after-sales

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Missing things: The power of shared experiences.

Continuing on the previous-blog post, let’s talk about the pain of not doing things. You know the feeling: some of your friends go on holiday together. Sure, you miss them and you are glad when they return with great stories and marvelous pictures, but you also feel excluded. Chances are that in the coming weeks,

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Loyalty and crowd-driven lock-in…

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… or what marketeers can learn from John Denver’s “Leaving on a jet-plane”. I will be kinda unorthodox, but it is for the sake of the non-believers in new communication. You know the cost of acquiring a new customer is much higher than keeping an existing customer most of the time. Ok? You got to

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Recruitment in a social world.

Yesterday, I was at a recruitment event of one of the major recruitment media in Belgium. You know the drill: You put a lot of firms that have job openings in one big venue and let the hungry workforce in. Apart from the economical downturn and the effect on this, what stroke me the most

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The future of consulting?

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Consulting is a wonderful thing. It basically embraces the global knowledge that is available when you need it, without the need for developing the expertise from scratch. However, reality shows that finding the right consultant/consultancy agency is not always easy. Off course, if you happen to be a major corporation that needs a complete turnover

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Introducing: The 4C Matrix

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You also read the trend reports, get information from your agency or hear your son talk about all those new things. Socialweb, media, youth marketing, blablablah,… The question is, what do you do with it? When I was working on a 20 slide presentation on Youth marketing, I realised that asking the question has already

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Event Driven Marketing: Still hot?

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Event Driven Marketing, the term exist already for some years now. So you might argue if it is still hot in modern Marketing. However, a quick look on the number of direct mails and other marcom you receive indicates that a lot of companies urgently need to have a look at what Event Driven Marketing

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Job lottery

An Italian supermarket chain has launched a new combined marketing and HR campaign: They give away 10 jobs to people who posses the lucky numbers. These numbers are obtained by every customer that buys for 30 EUR in one of the chain’s stores. The winners get a job for one year and can be prolonged

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Underestimated sense: Scent.

Keeping up with my running activities, almost back home from my run, 2 people on a bike passed me. My speed is not high at all, so they passed me rather quick. But in a split second a perfume of one of them hit me and in that same split second, my brains brought back

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(A-)social?

This morning, I went jogging. No big deal of course, but whilst running, I realised that before I ran of, I posted on my Facebook account that I was of for a short run… Which is a strange contradiction: We use social media to let everybody know… we do something alone… Not to mention the

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An incomplete sollution

Carrefour just launched it’s own discount product-line: A limited set of low priced, widely needed products for households. With this, Carrefour hopes to counter the loss in customers that they suffer from real discounters like Aldi & Lidl. Will it work? High level analyst from financial institutions have their doubts and say that the product

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Ice age 3 coming to your pocket…

… or phone at least. Yesterday, when entering the cinema, my cellphone started shaking in my pocket. Nobody was trying to call or text me, but a automatically received a request from Ice Age 3 (not typically a friend in my phone book). Upon accepting the bluetooth request, I got the first 1,5 minute of

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Happyness is a structure of the mind.

Ever wondered why you are happy? Because of the things you own, because of the ‘special’ moments you have, because of the lack of bad experiences,… Dan Gilbert, a Harvard psychologist, arguments that happiness is just a state of our mind to help us cope with the bad things in life. If what he says

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Consumers unite for a sustainable world.

Are consumers really controlling demand and hence decide on what is happening in business life? A lot of people will argue with that theoretical (some will even call it naive) idea. Instead of wasting time on this rhetorical question, the guys of CarrotMob are trying it out. By uniting a lot of consumers who care

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Twitter as only news source.

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A few days ago, US government admitted that they asked Twitter to postpone a planned maintenance operation because they wanted to make sure that the only communication media between Iran and the outside world would remain available in the hectic days just after the elections. I am not going to start the discussion whether that

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Cultural differences

In Belgium, you only find students in parks, lying on the gras (mostly on their own clothes). The rest of the population, you only see in parks wandering around at weekends. Quite some culture shock with Paris, where people are most people live in small apartments so are used to come out: chairs in all

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Authenticity

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Authenticity is something strange… and dangerous. For companies, this becomes more and more important (think of all the green washing issues). However, also people should take care about what they say they are and what to show in their behavior. A Peugeot 206 with stickers of Greenpeace and WWF that passes you at 140 km/h

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Hello world!

Let’s make this worthwhile for you.

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Let's ship some innovation!