Our Services

Inspire!

Every transformation starts with inspiration. JOINED! helps you to get kickstarted. We provide keynote & inspiration sessions on the future of business (remember: the future is today)!

Create!

Got that inspiration and eager to create something tangible? We help your teams to move beyond the Powerpoint and into the real world. We use various techniques according to your needs.

Do!

Get the vibes, but not the skills? We help your team by doing. We do the work and work next to them so they learn...

Recent Works

Latest Blog

Let’s get rid of track changes!

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Some of you might still remember Clippy, also known as

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A year full of Ikigai!

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You know where the magic happens? Somewhere out of your

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Customer Experience in healthcare.

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General practitioners (at least the ‘huisartsen’ in

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Storytelling is the only telling.

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There is no more telling: … how things were 10 ye

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Everything is a product (towards a goal).

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Elon Musk (Tesla, Space X,…) is building a Gigafactor

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Extreme customer experience: there is no alternative.

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Extreme customer experience: there is no alternative. W

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Extreme Customer Experience

Today’s value generation can only come from exper

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Making a complex world complicated?

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Reading ‘Reinventing organizations’, I stumbled upo

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To break the rules, you must first master them.

The headline of a campaign by Audemars Piguet, a luxury

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An economical system to kickstart purposeful innovation.

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There are many kinds of innovation: You have large comp

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Data is overrated in strategy & underused in value creation.

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Odds are that you invest a lot of time & people (or

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Digital Tools for the rest of us.

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Digital tools are there to make our work life more easy

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2015 Work resolutions

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Yes, that time of year, so let’s look forward! Sh

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Project sheets – The elevator speech for your projects.

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I had to explain a bunch of small project streams from

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Visual read – Zag: The Number One Strategy of High-Performance Brands

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Just a quick fix on the learnings of Marty Neumeier’s

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7 habits of highly effective people: 7 learnings in 1 visual.

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I am a firm believer of getting inspiration from books.

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Minimum Awesome Product

Minimum Awesome Product Creating a new product or servi

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Challenges for enterprises on the Belgian Energy Market

The Belgian electricity market is in constant evolution

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Habits of successful artists – Spark 10:  Lead a tribe

Leading means taking risk, standing out from the crowd,

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Habits of successful artists – Spark 9 : Connect others

Connecting others… it’s what networking should be.

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Habits of successful people – Spark 8 :  Write Daily

Ah, the art of writing! This should be an easy one to t

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Habbits of succesful people – Spark 7: Teach others.

The first thing I learned from my very first manager ev

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Habits of successful artists – Spark 6: Make predictions.

It’s the time of the year for it: New Year’s resolu

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Habits of successful artists – Spark 5 — See the world as it is

Seeing the world as it is… it seems simple, but what

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Habits of successful artists – Spark 4: Fail often.

Failure Lack of success. The neglect or omission of exp

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Habits of successful artists: Spark 3 — Speak in Public.

(Part of a series based on inspiration from Seth Godin

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Habits of successful artists: Spark 2 — Say thank you in writing.

(Part of a series based on inspiration from Seth Godin

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Habits of successful artists: Spark 1 — Learn to sell what you have made.

Reading the book ‘The Icarus deception’ from Seth

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The end of CRM, the start of MRM

In BtB, it’s about Market Relationschip Management Cu

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Internal communication is not a business unit.

Typically, it goes like this: In small companies, inter

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The end of bad experiences?

City hopping in a Foursquare world. NYC must be the pla

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Getting trough the silos (process evolution). A new C-level position?

When you start as an entrepreneur, life is hard, but st

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Agile for business

Working within and with a marketing team typically mean

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Why a cover letter is just waisted time (aka: The BS of a cover letter)

The official version goes that a cover letter shows you

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Helping people to reach their goal.

There is a lot to tell about leadership, coaching, tuto

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Harder, Better, Faster, Stronger.

Harder, Better, Faster, Stronger. Off course, you alway

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Be hard on values.

Organisations should not be soft on values in times whe

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Focus and organisation setup.

Getting focus in a world full of distractions (personal

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Pop-up consulting

… or make it or make it Pop-up creation. Getting

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Can we?

Can we… Yes you can! When people in your team ask you

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Competition as part of your value chain

On selling ‘your default product’… regard

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The limits of strategy consulting

The limits of strategy consulting. Strategy consultants

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The marginal cost of an extra customer.

The marginal cost of one extra customer if you can prod

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Innovation is not a business unit, it is a mindset.

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A lot of companies set up a dedicated innovation depart

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Challenging the status quo: ready to create value for your business.

New site up, taking things to next level with you. Feel

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The end of the waterfall model in Strategy.

The waterfall model is well know in IT and general proj

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Resolutions for 2013.

What will your priorities be for 2013? A new year, time

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Opportunity Indigestion

Packard’s Law states: “A great company is m

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There is no such thing as a 90% happy customer.

Touring, a car assistance company is now doing a radio

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The strategy paradox.

Let’s say you have a strategic plan (and so do yo

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Everybody wants to be the marketeer.

The glossyness of your product leaflets, the color of a

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The second worst mistake

The worst mistake a marketeer can make is to transpose

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E=mc&#178

What gives you Energy? Or probably even better:  what

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IT architecture of the future.

IT Architecture is grasping to keep up. Today, most maj

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Private social networks.

In Belgium, the penetration rate of Twitter is very low

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Doing the right thing

… is a matter of timing. If you are talking about

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Social Media: Start sharing intern first

There is a lot to say about Social Media in Marketing m

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In-house Ombudsman

Large organization all have the same issue: sooner or l

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Planning for the future

Planning is important. Some companies however take this

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The paradox of a normal distribution.

Just some food for thought: If your company’s HR

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Information sharing is becoming a default setting.

Sharing information, from your personal status (J-Lo is

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Whatever we are used to.

Freedom of choice is overrated. I experienced myself to

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Get your self some cloud motivation for 2011!

A new year ahead. The first Christmas shopping ideas co

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A new day, so a new theme…

As for external forces forcing you to do some work: Did

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The lost art of sharing and saying thanks.

Just a little story of today: A colleague took the time

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Follow up on your customers.

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Getting a new customer can come at a high cost. Making

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If your business is knowledge: do you value knowledge creation and sharing?

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If your business is about knowledge (reminder: knowledg

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Digital marketing: stop trying.

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The times when you should ‘do some tests’ w

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Change your management.

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Change management is a relevant field of expertise for

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Team work

Teams today should be fast paced (even if they are not

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Business casing & piloting.

Resources are becoming more scarce every day. The art o

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Marketing/Strategic Plan

Helping you in doing the right things is about planning

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Leverage team knowledge

There is a lot of knowledge in your sales team. The iss

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Mental note for the new year

Never use your own customer behavior to predict market

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A new year, A new agenda/planner/diary, A new design!

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After using all kinds of offline and online tools to ke

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Choice

People like choice. Or at least, they like the illusion

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Targetted communication.

Just a reminder: Targeted communication should be about

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Missing things: The power of shared experiences.

Continuing on the previous-blog post, let’s talk

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Loyalty and crowd-driven lock-in…

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… or what marketeers can learn from John Denver&#

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Recruitment in a social world.

Yesterday, I was at a recruitment event of one of the m

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The future of consulting?

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Consulting is a wonderful thing. It basically embraces

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Introducing: The 4C Matrix

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You also read the trend reports, get information from y

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Event Driven Marketing: Still hot?

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Event Driven Marketing, the term exist already for some

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Job lottery

An Italian supermarket chain has launched a new combine

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Underestimated sense: Scent.

Keeping up with my running activities, almost back home

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(A-)social?

This morning, I went jogging. No big deal of course, bu

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An incomplete sollution

Carrefour just launched it’s own discount product

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Ice age 3 coming to your pocket…

… or phone at least. Yesterday, when entering the

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Happyness is a structure of the mind.

Ever wondered why you are happy? Because of the things

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Consumers unite for a sustainable world.

Are consumers really controlling demand and hence decid

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Twitter as only news source.

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A few days ago, US government admitted that they asked

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Cultural differences

In Belgium, you only find students in parks, lying on t

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Authenticity

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Authenticity is something strange… and dangerous.

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Hello world!

Let’s make this worthwhile for you.

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Let's ship some innovation!